Two things are immediately certain: you’re reading this sentence, and you’re lousy at resewing buttons on your shirts. Well, thanks to an innovative little fastener, that’s one more thing that you will never have to do again (or call your mum about). Tic was invented by three wonderful Swedish…
“When I was a kid, I thought a lot about what made me different from the other kids. I don’t think I was smarter than them and I certainly wasn’t more talented. And I definitely can’t claim I was a harder worker — I’ve never worked particularly hard, I’ve always just tried doing things I find fun. Instead, what I concluded was that I was more curious — but not because I had been born that way. If you watch little kids, they are intensely curious, always exploring and trying to figure out how things work. The problem is that school drives all that curiosity out. Instead of letting you explore things for yourself, it tells you that you have to read these particular books and answer these particular questions. And if you try to do something else instead, you’ll get in trouble. Very few people’s curiosity can survive that. But, due to some accident, mine did. I kept being curious and just followed my curiosity. First I got interested in computers, which led me to get interested in the Internet, which led me to get interested in building online news sites, which led me to get interested in standards (like RSS), which led me to get interested in copyright reform (since Creative Commons wanted to use similar standards). And on and on. Curiosity builds on itself — each new thing you learn about has all sorts of different parts and connections, which you then want to learn more about. Pretty soon you’re interested in more and more and more, until almost everything seems interesting. And when that’s the case, learning becomes really easy — you want to learn about almost everything, since it all seems really interesting. I’m convinced that the people we call smart are just people who somehow got a head start on this process. I fell like the only thing I’ve really done is followed my curiosity wherever it led, even if that meant crazy things like leaving school or not taking a “real” job. This isn’t easy — my parents are still upset with me that I dropped out of school — but it’s always worked for me.”— Aaron Swartz, in a previously unpublished email exchange with Ronaldo Lemos. (via fastcompany)
Most of what gets labeled “entertainment” is really terrible. We get the entertainment we deserve. To me, being entertained is having your mind engaged with the work of art on multiple levels. So I think a lot of what gets passed off as entertainment really does not qualify for that definition. It’s merely diverting at most.
To be entertained by something is in turn to entertain it, like you entertain ideas, a kind of mutuality there that I think is part of my definition of “entertainment,” that you’re giving back to the work at the same time the work is giving to you.
Fantastic read on design + the philosophy of design. Favorite quote:
"We generally don’t follow what direct competitors are doing as it tends to influence your thought process too much, we prefer to take an original approach to specific problems, which tends to create a unique solution. We also get a lot of inspiration from things happening in unrelated industries like car design, architecture or maybe furniture design."
Beneath all of the best brands is a substance, which makes their authority in their field almost unshakeable. The thing, which gives brands substance and authority, is closely related to its truths. UVU is a great example of a brand that has a strong strand of truth, which buoys its…